A little about me

I love stories!  I love a deep conversation that allows me to really see the heart of someone.  I love creating stories and building a narrative that makes a person feel like they are dancing through a scene.  There is something incredibly fascinating and compelling about listening to how businesses came to be and what is at their core.  Understanding this core is so important. With understanding, we can ensure that these values are never out of sight as a company grows, evolves, and thrives. 

This love of communication and understanding is what led me to branding and event planning.  Both are about creating and communicating a story and an experience—an experience that will lead to more stories and invoke more emotion in the people who are a part of it and hear about it. 

Having a partner from the beginning that will work alongside you to understand your brand and bring that voice to life and infuse this branding into all that you do is essential.  The Virtual Effect partners with new and growing businesses to enable them to connect with customers in an authentic way to develop long-term relationships.  We help businesses stand out by solidifying their branding, so they can take their business and brand to the next level.  

Photo by Lady Luck Studios