Why is colour so important to your brand?
What is your favourite colour? If you can, sit back for a minute, close your eyes and picture that colour, picture other things you love in that colour. While you are visualizing this notice the emotions that come up within you as a result, how does it make you feel? Go ahead, picture it…...I’ll wait…… So how did you feel? Did you feel calm and at ease? Happy and hopeful? Excited and eager? These emotions are one of the reasons that colour is such an important part of