OUR BLOG

We have choices again when it comes to events, should it be virtual, hybrid, or in person? Here are 3 questions to ask yourself!

Event planning is always about managing the moving pieces and details, but sometimes there are bigger curveballs thrown, check this one out!

What is an Event Discovery Call? Why should you book one? And what can you expect? Learn more now!

The conversation about virtual events is dominated by misconceptions. Learn with us as we bust five popular myths about virtual events!

As experts in branding, we're sharing a few ideas for how to incorporate creative branding into your virtual events!

After the disruption to events due to the pandemic, you may be wondering, “Where is the future of events headed?” It’s been on our minds...

Have you heard of a “Day of Event Coordinator”? Have you wondered what one is and why you would need one?

Well, we are almost a year into this global pandemic and while things are improving and with the vaccine rollout happening we are taking...

I love events, I truly and wholeheartedly do. I love everything that goes into them, I love building relationships with my clients, and...

What is it like to work with an event planner? More specifically, what does an experience with The Virtual Effect look like?

Love them or not, virtual events are going to be a regular offering from here on out. Below are 7 tips to host seamless virtual events!

As budgets change, let me walk you through 7 reasons to host an event and not cut it from your budget!

One of the most touching parts of my entrepreneurial journey has been learning about the meaningful organizations in Edmonton that set...

Recently, in a session with my business advisor and strategist, we were discussing what the future looks like and she challenged me to...

A successful event consists of hundreds of details, some big and some small, but trust me when I say each one is important to the...

What will the future of events look like post-Covid?

There is something inspiring and emotional about seeing people pursue their dreams. The feeling is only further elevated when it is a...

In February 2019 I had the opportunity to plan the launch and fundraiser event for GIFT, Girls in Film and Television, a local non-profit...

The opportunity to work with Michelle Bishop and the Elle’s Closet team was a butterfly’s moment for me for sure. The brand and...

September was my inaugural “impact” event in Edmonton and it was a night to remember. I say that with total humility. There was...